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"In addition, Never a good idea to build a business based on what newspapers are saying or how the stock market is performing..."

It's probably not a good idea to ignore them, either. I don't know about you, but all the "market research" that my customers ever do is whatever lands on the front page (or on their favorite 24h news channel), and they allocate their buying power accordingly.

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You have to use press to your advantage. If its important to your customers, make sure you are covered.

My point was - Don't enter a market because press thinks its a good place to be in. There are two reasons for that

1. Most press stories are mostly driven by PR. There is a PG essay that also talks about it.

2. Press is late at identifying trends. If press says its a great thing to get into, it means you are already late to the party.

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