I don't see how this is different than normal schools. Many people I know who went to traditional school don't know anything coming out and yes, they mostly did it for the degree and little more.
I think that it really depends on the class. I know that the finals for certain MOOC courses I took were very difficult indeed, and it was absolutely impossible "google" the answers. Even with the open book and notes, the tests were challenging enough that these cheating mechanisms were pretty worthless.
Also note that there is a wide diversity in the course quality. Many of them are super easy and watered down to the point that it is meaningless, while others are quite challenging. While I wouldn't expect an interviewer to know which class falls into which category, just realize that many of these certs are virtually meaningless regardless of the results.
I've pondered creating a site for ranking the MOOCs that are available now, to serve both the students who take these courses and the employers who are facing these students.
Either way, the complaint of "diploma first" feels a bit off-hand. If people are finishing college without knowing how to program fizzbuzz, what is the difference between the good and the bad? Clearly it isn't the quality of the class: it is the quality of the person regardless his or her background.