The plans' pricing looks competitive. Free plan looks a bit nicer.
No need to be sneaky about it. Adding the "FREE Plan" along side the other paying plans, instead of hiding it underneath, would help ease the feeling that they're solely out for my dollars.
We're still experimenting with the pricing signup flow, if it makes a large percentage of people feel there's no free plan then we'll change it (it's easy enough to do in Divshot anyway)