So... It was basically all thanks to a well-designed landing page, or did I miss something?
Our first attempt was following the accepted format for landing pages... 1. Pick a headline 2. Take some screenshots 3. Write about benefits
But we realized that wasn't compelling enough.
You could have the best headline in the world, backed by a solid design, and it still wouldn't communicate in the same way as an example/demo/animation of functionality.
Cheers, @mattgoldman_sd
I think a bit of jQuery and a clever explanation can achieve much more in the early stages.
We will likely convert single digits to paying customers. That doesn't mean we won't work our butts off to get the beta in front of as many ppl as possible...