“Click fraud should be at the top of the priority list with Obama and the F.T.C.,” said Jeff Chester
Questionable judgement of priorities aside, isn't this really the responsibility of the ad networks? What is the FTC going to do about such a complicated problem.
When I read about all of these problems with click fraud or a network not paying out, I can't help but think there may be an opening for a startup to develop a more concrete method of connecting an advertiser with a user.