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This looks pretty cool; but the name first made me think of Mendeleyev and Mengele. The first one's probably not too bad, but the second one might create the wrong mental picture when you're talking about research.

Of course, I'm not great with naming domains myself, so maybe I'm the only one who would think that.

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I think it's supposed to be Gregor Mendel, the Belgian monk who did experiments on peas to identify heritable traits. Pair a tall bean with another tall bean, you get a long offspring bean. This is where the phrase mendelian genetics comes from, and that's what I thought they named the company after.

I first thought of George's imaginary company on Seinfeld: that's Vandalay Industries.

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