I'd like to point out that $25 is probably not too much to pay for a book that might earn you an extra $X,000-$X00,000 over the course of the rest your career. There's of course a chance that you could read this book and increase your earning power by exactly zero, but I have a hunch that there's at least $25 worth of good advice here.
The design is FINE! It communicates what the book is about in a way that takes very little effort on the visitor's part. I think Dave did a perfectly okay job with it.
I've actually been saving up thoughts and writing scraps to write a book like this myself, but I'm probably not qualified and I'm glad somebody else did a better job first. Nice work.