"Most people"? Really? I think you should read this: http://www.smvgroup.com/news_popup_flash.asp?pr=1643

"Heavy clickers skew towards Internet users between the ages of 25-44 and households with an income under $40,000," the study said, and they "are also relatively more likely to visit auctions, gambling, and career services sites – a markedly different surfing pattern than non-clickers."

"heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks."

Sure doesn't sound like most people...