I looked up the author's bio to check which pronoun to use and also did a double take when I saw "senior editor at The Atlantic." I am hoping it is just a case of pandering to the nerd stereotype. The only other explanation is that Atlantic's online push has dramtically lowered the bar for quality.
I fondly remember going over each page of Computer Shopper before going to the Computer Fair to price out a new 486. But I also remember subscribing to VF so I could get my Christopher Hitchens fix.