To your comment below:
> Those 100 people have nowhere near the resources required to take on the company.
I don't see a big difference between appealing to the public for the resources to mount a legal offense and lobbying campaign to revise the law to better support a cause, vs appealing to the government for the same ends. In the former, the individuals affected retain the moral authority and in the latter, the government is cast as a parent figure which I find patronizing and undesirable (not to mention highly susceptible to corruption and self-interest of officials, with access to a bottomless purse). While we may need the latter in times of extreme duress (war), I wouldn't recommend using it that way unless we actually want government interference to be the norm. (IMHO governments should not even have the capacity for selfish behaviour, so I am trying to think of ways to minimize it.)