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They virtually always undercut the 3rd party - which always begged the question: why do the 3rd parties even bother trying to sell on amazon?
Actually if you think about the kind of testing you're talking about, it doesn't make a whole lot of sense from a human psychology perspective. You don't look for a camera and think: "This should cost $123.76" and anything less will be huge turn off. There are probably more drastic things at play, like if the price ends in .99 or if it's more than a hundred dollars, or maybe people don't like certain price numbers for some completely random reason.
They probably have some internal database of the average (across all inventory) of the rate-of-sales vs. the listed-price and the algo just looks for a local maximum around the price that is a bit lower than the 3rd parties.