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There is no target audience, it's not available for any audience. There's also no 'they', it's one student who created a program as a class project.

It's interesting because the game involves collecting tracking cookies into your browser, so that any site that tries to track you thinks you're everyone in the cookies. It's hard to target a needle in a stack of needles.

Of course not. An honest headline would have been "Student writes game that randomizes your ad-tracking profile."

But an honest headline wouldn't have baited as many clicks.

(Flagged.)

a lot of people hate advertising, ads are everywhere, adding gamification to it creates a cool dynamic where people will take pleasure in sticking it to them, get a boost of privacy feeling and sense of power like(personal example) "oh marketers you want to teach this rails programmer rails? how cute, hadn't caught this one yet"

pokemon, man, it's fun. "eating cookies", you know? To me it's a really creative and beautiful idea