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Because people would ask; "Why do I need a 3d treadmill? I am perfectly happy running in a 2d line." It is not immediately obvious what it is for.

I think it would have make a lot more sense to say "Omni 3d Treadmill: The perfect complement for the Oculus Rift."

Agreed. I guess I'm just one of those curmudgeons who finds piggybacking on other brands distasteful.

But life isn't a tastefulness contest. I suck at it. (And I'd suck if it was).

I can't comment on why it resonates so well with people, but I noticed that the same Kickstarter was posted earlier today using the original OP title "Omni: Move Naturally in Your Favorite Game" and it received hardly any attention.

Yea that title is pretty bad. "Move naturally in your favorite game" could mean any one of millions of things, when the most important aspect of it is that it goes naturally with an Oculus Rift.

I think they meant to say "Omni: a 3D Treadmill for Oculus Rift"

A 4D Treadmill would be crazy awesome, just imagine that! Hey or 6D, altough I don't know how 6D would be like xD hehehe.