"it's becoming cheaper to start a startup, and startups are becoming a more normal thing to do"
The number of good startups will grow with the number of overall startups.
The number of good startups will grow with the number of overall startups.
So often it could be the case that the competition to dominate a particular market will just be more intense.
Of course in some spaces the quality of product/ service from more startups might alter the capital distribution of customers to create a much larger pie.