Interesting article. Even more interesting are the reponses with regard to your 'black hat' tactics of generating the buzz. There's no such thing as 'bad publicity', right?

I myself have been wondering how to generate some buzz around my own fun side-project: http://www.tjetter.com - a site that allows you to chat with random strangers, as well as read (and replay) all conversations that take place at that very moment... Not sure whether applying your tactics should be the way to proceed. Suggestions?