The thing I find laughable is that they're depicting it like a giant iPhone. From what I remember HP had a fully touch-screen tablet, however it seemed to get removed for a return to a full-function tablet (at least from what I've seen in Canada and the UK). So I highly doubt Apple would enter this market, again like depicted.
Apple has a strong history of entering existing markets and reinventing it. The brought considerable style to desktops, they brought sleekness to laptops and they turned an mp3 player from an exercise/geek accessory to a fully fledged consumer product and they're doing the same with touch-screen phones.
Apple has never been the first into the market. It waits, looks and acts. Unless they have some truly amazing idea for a touch-screen-only tablet, they won't touch the market with one, because they all seem to have flopped (or ended up getting shipped with a docking station with a keyboard that could collapse to the body of the tablet: something Apple would never do, after the whole iPod nano thing in Europe of having to ship with a case, I doubt they want the embarrassment again). Honestly, I can see Apple shipping a fully functional tablet, however it will be running OS X and not the iPhone port.
Honestly, if I saw something like their mock-up it would be instantly rejected by me. I wouldn't, nor couldn't touch the thing. The iPhone is cool, making a foot wide iPhone is not cool.