That's all neither here nor there though, because Ian Rogers was never involved with the headphones - he was CEO of Topspin and is now running the development of the Beats music streaming platform.
I agree tying into the Beats by Dre brand is a negative for people like us, but for the demographic they are going after it will probably be better than building a brand from the ground up.
To talk about Beats being terrible - what planet are you on? Take your hipster snark elsewhere. Yes, they're primarily a fashion item. But are they dreadful headphones? No, the price just factors in their fashion status.
The sneaky thing is that when the Beats feature is turned off, the default equalizer is tuned so that bass and treble are deemphasized, to make the difference between the two even greater.
I follow someone on YouTube that did a really good review about Beats Audio. Here's the link if you're interested.