Without seeing the actual program its very hard to make a determination if this is something that would be beneficial to do or not.
It's kind of like being asked to buy a car but you can't see it until you put down your money:)
For other programs like P90x you can atleast try it out and see if you like it.
> 40 minutes, 3 days/week.
This seems about right for a beginner program and for anyone looking to maintain their current form.
> The price is $125/month for founders and $175/month for folks with salaries.
This is just bizarre. I think the whole founder worship thing has gotten a bit out of control here. What about employee #1 :)