Design should help accomplish business (or personal) goals. We run into trouble when we adopt some sort of "minimalism, always, ever, for everything" dogma.
Design should help accomplish business (or personal) goals. We run into trouble when we adopt some sort of "minimalism, always, ever, for everything" dogma.
I didn't read it as a call to minimalism, more so as "It does not matter how flashy your site is, if in the end you have really nothing to say."
It's hard to disagree, honestly (it's also plain common sense, nothing groundbreaking, although the minimalist presentation really helps driving home the point).
If your content is pictures, the same philosophy applies: ditch any ornamentation that gets in the way, just post your damn pictures. If you're selling the pictures? Get the pictures out there and get the "buy" controls out there.
It's still minimalism, and all it's saying is: "if your goal is to show pictures, that fancy layout that pushes all your content into a slick grid of thumbnails, just so people can see some slick fly-out animation when they're clicked upon, is probably just wasting everyone's time."
Relying on words conflicts with the popular concept "show, don't tell". So I think the author's point only applies to a subset of web pages. From my perspective, I want to see screenshots of your app (or preferably try it with a non-signup demo) - I don't want to read a bleeding heart story about your motivation for it. Give me a tagline at best for that.
App web pages need to be designed like HyperCards or PowerPoint presentations - where you aim to lower the number of points on the screen to retain attention.
Evidence? Examples?
Not debating the effectiveness of that kind of design, but rather pointing out the obviousness that this sort of anti-"always, ever" statement is easily validated.
I HATE the way web design has evolved. I want to make the design choices at my end, not have them imposed on me or consuming a ridiculous amount of bandwidth. Most of the design on the web is no good.
I think such a software would have to be free, but I also believe it would change the way web design and advertising works if it caught on.
Your issue therefore is not with the design but rather with the browser. There is nothing preventing you from using a text-based browser or even writing your own.
I do not know if you are a developer, designer, or something else, but you must realize that minimalism is itself a "design sensibility" as you term it.
I have the skills and experience to retool my browsing experience for my more minimalist aesthetic, but most consumers experience the web as something more like an animated version of a supermarket checkout magazine. Since getting a smartphone a few years back, I've been especially struck by how much bandwidth is consumed on transmitting cruft on things like news stories, where the actual text is only a few kilobytes and relevant photographs take up no more than a few hundred kb; but after you pile on all the trackers, divs, ads, etc. etc. the page ends up being many megabytes and can easily take 30 seconds over a typical 3g connection.
To me that's enormously consumer-hostile to very little real publisher benefit; the more shit I have to download to see a page the less likely I am to consume news from that source and the more likely I am to reinforce my ad blockers etc. (whereas I will make exceptions for site that make restrained use of such things so they can get a little extra ad revenue or tracking data value in return for the service they provide).
Recently XKCD made me think about how minimalism fits into design. For example, entirely text-driven:
http://imgs.xkcd.com/comics/the_pace_of_modern_life.png
... and more visually oriented:
http://imgs.xkcd.com/comics/balloon_internet.png
Obviously there are many ways to communicate ideas, and each in various contexts can be quite effective.
"If additional styling, image, media, or script gives the audience something more - then add it."