I think you're all missing the point. His post is the 'story' behind the app. This post is the marketing.
Yeah. I guess now all those app review sites will cover his app.
I agree, I really hope he posts the stats after this post.
I think the story is, he got paid $37 per hour for 12 hours of work. Not bad at all. So without telling anyone, he made $440. After telling journalists, with just a small pitch as in the photo, not one journalist installed it. I believe his goal was to test the two theories. 1 was to have a "brand story" 2 was to have a short little description. 2 didn't work. He has yet to test 1.