* I don't want a multi-process architecture, I want it so one tab can't kill my entire browser. If Firefox can get there in a different way than Chrome, so much the better.
* I don't care whether or not my browser utilizes certain Windows features, since I run Linux. Have we seen an attack against Firefox which would have been stopped if it utilized this Windows feature? The article provides no evidence of this.
* I don't want a desktop app store. addons.mozilla.org is, for all intents and purposes, Firefox's app store. mozilla.org is Mozilla's "app store". This is kind of a silly request.
I use Firefox for the following reasons:
* There are extensions I like which have no equivalent (that I know of) in Chrome
* Inertia
* I like the Mozilla Foundation better than I like Google
I don't expect these reasons to convince you. They are sufficient for convincing me. I'm not going to pretend like they present a compelling argument.