EDIT: thanks for the down votes, but its an honest question. What if the customer comes in, and the solution that is best for them is not something sold by Apple? In particular, Apple only sell high end products. I have jad salespeople tell me to go to a low end competitor in the past, and some will just try to sell you the high end stuff.
Well done.
People rave about Apple downselling and Amazon allowing low score reviews on their products because in the long run its good business.
The problem is this doesn't always work and isn't applicable in all situations.
The customer that you sell a laptop to may or may not return. But the salesman selling oracle would get fired for pushing a competitors product under the guise of building loyalty.
The problem is that practices like this are specific to certain places and situations.
Lastly, if you are a local small dealer you simply can't afford to easily lose a sale with the hope that the loyalty is paid back for years to come. You generally have to make hay while the sun shines.
I'm not sure about your example of the local dealer. The "local" part implies to me that personal relationships and long memories will play a relatively large role in someone's business. It could be extremely beneficial to at least be seen as looking out for others to your detriment, and it would probably be easier to do for real than to fake convincingly for a long period unless your customers are ignorant.
However in the case of trying to get a customer to buy something more powerful than they need, the product will work just fine from the perspective from the customer; it's just that it still would've worked fine for them and they would've retained more money if they went with something less powerful.
There may be some economic dynamics I'm missing out on (aversion to buying Apple products in the future for being too pricey, maybe), but it seems like it'd generally be in a company's best interest to try and get their customers to purchase their most expensive projects. That is why the article linked seems so unusual yet refreshing.
nah, never mind.
If you walk into an Apple Store, wouldn't you expect to get the best Apple solution for your problem? Same in a Microsoft store, just with a Microsoft solution.