So, what exactly do you think would happen if a major company simply refuses/d to comply? Would they arrest the whole company? The CEO? Would it happen secretly? Would they just disappear? How can these "laws" possibly be enforced?
https://www.eff.org/deeplinks/2007/10/qwest-ceo-nsa-punished...
Put another way: racial profiling is real. That doesn't mean that those racially profiled are innocent when caught with illicit substances, but that doesn't make the profiling any less wrong.