If there is no way for them to regain trust, or make people whole in any way at all, then what reason do you leave for them trying to improve transparency? What should the Zuck do, commit seppuku? Is that what would make people happy going forward?
Until we're sure that intelligence agencies can't lie at senate hearings, secret courts and laws don't exist, and we're sure the government can't force CEOs to lie, we just can't be sure
And until foreigners get the same right to at least a judge overseeing a warrant we're going to see a move away from US companies no matter where in the world they are.
The government has already shown us how they are fully capable of lying, and even worse - forcing companies under their control to lie.
The sucking sound we're hearing is trust in anything related to five eyes related corporate infrastructure having any integrity at all.
It was very obvious that the companies were told exactly what to say. They might not be lying in a grammatical legal sense if you parse their words, but they were clearly told by someone how to deny everything.
The government can, and does, lie.
The government can NOT force other companies to lie. Nor is the claim that Facebook & others are under the governments control remotely supported by anything resembling evidence.
Why?
Would it be legally contrary to shareholder value? I think this is a terrific idea for all of them to do. Zuck and the others appear genuinely upset from Snowden disclosure blowback and are frustrated at reclaiming their user's trust. These may be their best cred ROI. Perhaps someone experienced could organize this. EFF ...itself?(?!)
To decrease the mistrust.
Facebook hasn't been fully trustworthy for a long time, if ever. That's normal - I don't think any company really is.