I happen to be working on a design for a small electronic device in my free time. It is a much simpler device than the Trezor, and the ultimate manufacturing cost per unit will be around $5, despite its simplicity, because I'll only be making a few dozen of them. Cost for the first prototype will be close to $90, accounting for my time at $0/hr. If I get it wrong, I will have to redesign it and build another one. Hardware is expensive.
This is why I'm not as infatuated with crowdfunding as everyone else. Because individual customers are supposed to supplant traditional investors, initial costs are much higher for customers because we have to subsidize research, cost-of-living, etc. Moreover, we also incur all of the risk (which is formidable, considering the volume of failed projects and the ubiquity of scams on many crowdfunding sites).
I don't understand why I, as a consumer, would prefer a system where all of the cost and all of the risk are precipitated onto me, instead of onto the country's investment apparatus.
Better all these guys spend some rich VC's money than spend mine.