http://ensure.com/products/ensure-complete-shakes
or
http://www.amazon.com/Nutrament-Energy-Fitness-Drink-Banana/...
Nutrament describes itself as "This nutritional drink is ideal as a snack, an occasional meal replacement, or a perfect post-workout drink." Note the "occasional"; it's filler augmenting an otherwise sensible natural diet.
Soylent is intended as "you can live on this stuff full time", which its creator does. He's suffered some pretty painful & weird symptoms of not getting everything right (like inadequate micronutrient supply causing bizarre cravings), and felt profoundly satiated when he did get it right.
Anecdote: I once worked on a portable IV pump intended to "feed" people lacking most of their GI tract, injecting nutritionally complete "meals" directly into the bloodstream. Each "meal" cost about $300.
Seems a big part is that the Soylent guy just decided to DIY for fun, it went viral, and he went entrepreneur. If you've got would-be customers banging down your door, you don't respond with "somebody else makes something like it", you monetize the opportunity.
If it was a serious attempt the soylent team would be composed of scientists with expertise in nutrition. Instead their website lists a lot of people with absolutely irrelevant skills. I can't think of anything associated with y-combinator which is quite as embarrassing as this.
Sadly one part of hopes this takes off, so that in 10 years time we have an idea of the long term results of a diet of this kind of nonsense. It will have been tested on the kind of people who have the arrogance to believe that because they understand business / computing the can 'solve' the worlds nutrition problem.