I was in talks with an employee at a blue-chip here in the UK, about assisting them with their digital strategy. They clearly needed alot of help. Unfortunately a major player swooped in - fast forward 12 months - they've helped them turn things around and now the client is doing great.
Turns out the major player that swooped in was IBM. Who knew IBM was actively doing digital marketing. I mean they're an IT company, right? I.e. networks, servers, software.
I think the reality is, they're a consulting company for big business that will help their clients get anything done and it only has to be remotely technical.
So i think they'll be around for a long time to come.
Those sort of metrics are lagging indicators - they are about what was done in the past. There were plenty of similar companies with similar performance, right before they cratered. The Innovator's Dilemma covers this in detail. (Of course that is no guarantee IBM will crater.)
"Why Warren Buffett Keeps Buying IBM"
http://www.forbes.com/sites/gurufocus/2013/01/08/why-warren-...