Please check it out; I am very interested in your comments.
Suggestion: give users points, then let them claim the rewards they actually want. This would be a source of more saleable data in itself. Alternatively, give out cash. Since the amount owed to any individual user is miniscule, you could adopt a lottery model and give 1 user out of 1000 a $100 every month, or whatever your numbers allow.
It's a good concept, I just think you need something to set yourself apart from other information marketing companies and give you an unusual angle.
Does anyone remember the name of that new credit card company that is sopposed to be competing with paypal and Google Checkout?
The coupons and stuff are from the advertisers. I can’t control what they send in any way. The real value was in the fact that 75% of the sale of the mailing list was distributed back to the people on that list. The other benefit is that you get the information of who is purchasing that information.
The model I am trying to put forward is where the people are in charge of the information that is traded about them.