I live in SLC and have met quite a few people over the last few years who lost jobs in the financial sector, usually in the NYC area, and subsequently moved to Utah.
I'm from Dallas, and love SLC (an avid outdoors-man). Why have the financial types you've run into said they've moved? Curious
They're just following the financial jobs!
I wasn't much of an outdoors person before moving to Utah and really, really like that stuff now too.