I'm not necessarily making a moral judgement on Snapchat but I do think it is something to consider. You can see the same mentality around Chatroulette. I realize the value of something is not concrete at first; Twitter comes to mind. I think we all agree that Twitter plays an important role in society today, yet that was unclear a few years ago.
As a society, are we rallying behind an app that helps people engage in extramarital affairs as this post suggests? Without getting into morality, don't we agree that affairs impact not just the two participants but the families surrounding them?
Are we simply justifying our obsession with "success" by attributing some theoretical benefit when the drawbacks seem obvious?