" I know people who ask "how can I run more?" and I ask "well, do you enjoy running?" and usually they say they don't. I don't tell them they need to buy different shoes or gadgets to try to coerce them into doing it, I suggest they look at other kinds of activities that will fulfill them and try to incorporate that into their life. "

Interesting! But isn't our natural tendency to be lazy, why would anyone prefer to stress themselves rather than sit infront of TV? Shouldn't we just continue running, irrespective of whether we enjoy it or not in the beginning, until we start enjoying it?