The medium.com proliferation on HN has disappointed me as well.
Like at least some other recent articles, I have to assume that most of us already know (or at least have our own opinions, which are only half likely to match up and unlikely to be changed by articles like this). In which case this is not for tech people, but ancillary staff that like to think they're tech people (...VC's? PM's?).
I'm not sure why these keep getting upvoted.