Just basically let it die even though there were paying customers. I remember people paying for premium service feeling pretty shitty when the people who ran Tribe couldn't even give a shit to keep the site up for more than a few hours. Tribe died right around the time Zynga's games like FarmVille exploded. It just seemed like he didn't really care about the people who made Tribe a good place to hang out and who kept the site going, and only cared about expanding his own personal portfolio with a game that most people frankly found annoying, especially those who didn't play it.
He didn't do anything all that shitty, but it was enough for me to recognize him as someone who doesn't care about the community-building aspect as much as the "making money" aspect. Because of that, when he does things like this, I don't feel all that surprised.