"Our Founder and CEO Mark Pincus today sent a note to employees
outlining structural changes..."
It might seem like a small thing to some, but I can't believe the casual language on the blog post introduction. The CEO "sent a note" to his company?I'm sure that softened the blow to those 520 people. It was just a note, after all.
I don't care what your culture is like or that you want to be a "cool" company. Notes are for reminding people to clear their old food from the fridge, or seeing if anyone wants to get together after work to welcome the new guy. This is serious shit to (hopefully) every one of your employees, and especially so to 18% of them. There are times to be formal.
The letter itself is much better, but the blog intro is part of the official announcement. It counts.