Soylent isn't necessarily about forcing you to eliminate food and preparation - it's about giving you the option. And like Rob did, you can still enjoy a regular dinner with friends, and just have it for breakfast or lunch.

I love cooking, I love food, but it does take a lot of my time, of which after sleeping and working I only have 7 hours of the day. Other people can't or don't like cooking - what joy is cooking your own food to someone who burns a bowl of cereal?

And for anyone who simply doesn't care about cooking or food, this could be a huge improvement over eating McDonald's or Lean Cuisine every day. Right now, 'not caring' about what you eat has a huge, negative impact on your health. They're trying to eliminate that.