I am happy to spend a considerable part of my budget to procure groceries that have been grown in a sustainable way and meat from animals that were not industrially produced.
I am also happy to spend considerable time preparing these ingredients into Dishes that are not only nutritious but also a good enjoyment for all senses.
For people that otherwise get their food from budget Walmart microwave dishes or McDonalds and the likes, Soylent might be a good alternative. It is probably easy to add all kinds of spices to create the illusion of variation that is very important for most human taste buds.