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>> Once you find product market fit and start thinking about business model, I suggest you take a step back and work with your team (and investors) to develop a crisp and well formed strategy for your business.

"and investors"? This is what annoys me about the VC world. They talk like this but, from what I can tell few VCs will invest in you unless you have product market fit already.

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You don't need funding to get to product-market fit. The optimal strategy is to bootstrap to fit and raise money to scale and build the business.

I'm aware, I'm just pointing out how Fred is implying you already have investors when you find product market fit.

how so?

Appears to be right there in the excerpt I quoted. You find product market fit and then work on strategy with your team and (already existing) investors.

there are degrees of product-market fit. as someone concisely put it in the comments on A VC, there's fit and there's FIT.

If you're a first-time entrepreneur, you'll most likely need to demonstrate some amount of fit, some traction, to get interest from outside investors.

Also, there are a wide range of investors, even within the VC world, some more comfortable with seed stage and others who only like to invest when a business is ready to move from initial traction to scale.

Then it's a matter of getting from fit to FIT.

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