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It's not just the name. Doz in and of itself has no meaning similar to Moz. The issue is the combination of name + tool focus.

Jen you might want to disclose that you work for Moz :-)

Full disclosure: I'm Jen's friend.

You're a good friend.

Hah sorry about that. I've been open in this thread that I work there, should have mentioned it again. :)