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I think it has to do with the fact that Moz and Doz are in the same industry. If I run Poz.com and I sell dog products (I realize the real Poz.com doesn't), I probably won't get a letter.

It's not just the similarity of the name at play here. It's also the industry and DOZ is very close. DOZ and MOZ sell inbound marketing software and they both seem to have a lean towards SEO (or grew from there).

I had a quick look at Doz and although its different there is some crossover which makes the product sound and look as good as it does.

It's not just the name. Doz in and of itself has no meaning similar to Moz. The issue is the combination of name + tool focus.

Jen you might want to disclose that you work for Moz :-)

Full disclosure: I'm Jen's friend.

Hah sorry about that. I've been open in this thread that I work there, should have mentioned it again. :)

You're a good friend.