I think he doth protest to much.
Cord cutting makes PERFECT SENSE for the viewer.
We haven't had Cable/Sat in our house for over 5 years. Don't miss it (or it's outrageous cost) a bit.
We've been cable free for a little over a year now and I've missed two sets of NBA playoffs. I chomp at the bit to watch playoff basketball for two months and finally get my fill when the Finals come and are put on a broadcast network (ABC).
If I want to pay to watch the NBA playoffs without cable I can, I just have buy an NBA League Pass (which I'm cool with) and then pay for a VPN service and route all my traffic to another country (which I'm not cool with).
The same is true in the UK for Premiership Soccer, and I'm sure it's true for other sports in other countries.
It's currently about U$ 40 for the cable tv basic package, as there's a flaunted "oligo"(mono)poly here, which even managed to outlaw Carlos Slim's company - he doesn't care because Uruguay is not a relevant market.
Local football matches and European football drive a lot of cable packages, along with HBO and kids' shows and series (which are mostly available on Netflix).