Looks like standard engineer writing to me. I noticed "Mobile Ready!" takes the lead twice on the product page, but I don't think mobile is a tier-1 need for inventory management.
Attempting to capitalize on that, I did my best to make the product "mobile ready" and started flinging some of the traffic at a special mobile landing page.
Having not converted any of that traffic, I've ascertained that they're probably looking for a native inventory app rather than a web app.
Edit: "tons and tons" is relative to the clicks I was getting before this discovery.
Not to beat a dead horse, but why not talk to some potential customers about that rather than trying to extrapolate from questionable data?