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You seem to be a good writer and very articulate. However, therein lies your problem. Your blog, too long. Your product page ... way to long.

My suggesting is before throwing money at marketing, get some feedback from some local business managers on your product page. Cut it down to something that takes 1 min to get the gist of. Put more images/icons to help explain or highlight certain points.

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Looks like standard engineer writing to me. I noticed "Mobile Ready!" takes the lead twice on the product page, but I don't think mobile is a tier-1 need for inventory management.

By a fluke I noticed that "mobile inventory management" and variants brought me tons and tons of clicks from AdWords for incredibly cheap.

Attempting to capitalize on that, I did my best to make the product "mobile ready" and started flinging some of the traffic at a special mobile landing page.

Having not converted any of that traffic, I've ascertained that they're probably looking for a native inventory app rather than a web app.

Edit: "tons and tons" is relative to the clicks I was getting before this discovery.

> I've ascertained that they're probably looking for

Not to beat a dead horse, but why not talk to some potential customers about that rather than trying to extrapolate from questionable data?

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