Thanks! Figuring out a startups story is often the most difficult part of the entrepreneurial journey, and can take weeks, months or even years. With Burbn, they began with a very different story, but over time it changed into what became Instagram. Where the trouble lies is figuring out what features are most unique and compelling with your product, and focusing on those. In the next article I'm going to break this process down and I think it will answer your question on how an entrepreneur like Kevin could start with a product like Burbn, and wittle it down into a product like Instagram.