I just tried it on my photo collection and it's incredible. It even works for famous places, e.g. I searched for "western wall" and "dome of the rock" and it found them. I can't imagine how that works
There are tons of photos of these places online, many of them tagged ("breaking news from the dome of the rock", or "here's me and Sam at the western wall"). Collect enough of these and you can attach knowledge to images. Then, you just have to know two images look similar, and you have your classification.
Neither of the above is easy - nay, it's very hard. But once you have those two building blocks, this technology is viable. And it's very exciting!
It's very impressive.