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Twitter and downstream services at times both add and strip URL redirects. (That's probably what the 'unwind' gnip process is doing: following redirects to find the real destination.)

Are you sure all clicks from all clients would have visited your shortener, as opposed to skipping it using metadata about its final destination?

(It might be worth testing with a unique, 200-returning terminal URL.)

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You have a good point. Let me check the actual server logs.

Shoot; the destination is a static site served with a rack app and Google Analytics does not have data yet (too old for real time, too new for normal). I'll have to check back later.

I would say you have it right here. Link shorteners really aren't a great way to track visitors to a link. You really need something like Google analytics or count how often your server actually served a resource.

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