Because they can side-step background checks and be resold to anyone.
The background check issue is a red herring according to the US-NIJ studies.
You may not know this if you've never bought a gun at a gun store, but they call in your identifying information, they say nothing to the Federal government about the gun or guns to be bought except if they include handguns as I recall.
There are forms to be filled out that do include recording the serial number, but that came long before the national background check system (1968 vs. mid-90s).