What is it I don't understand about the online video business that causes this to happen? They can't get enough advertisements from their partners to allow them to be less repetitive? Advertisers don't want to provide variety? (Maybe advertisers specifically want the monotony? Surely not, else they'd follow the same scheme on network TV.) The endless repetition sucks to watch and it makes the whole thing seem amateurish.
Both Hulu and Tumblr have proved that ads can work in their product, but haven't really brought them to any meaningful scale. Maybe that's what attracts Yahoo to them?
if i remember watching tv at my parrents, the regular tv networks do the same thing right? my best guess is that they did some psychological studies and such repetition is necessary to program your brain with "WANT ARBY'S SANDWICH"
I'm scared to even mention the commercial though, in fear that I will go home and be subjected to another 20-30 plays of it :(
Here you have scored this exclusive deal with this impossible international crossover genius comedic rapper, and you sell a pretty delicious product, and all you can think of is a 1950s-style cutesy celebrity endorsement format. Ending with a very pre-Don-Draper, wink-and-a-fake-smile, generic-celebrity-worshipping closer "If Psy does it, we all go nuts."
I really liked Gangnam Style the first 30 times, and I enjoy Wonderful's pistachios, but this was perhaps the most unimaginative intersection of the two possible.