This. Lanier is making provocative statements in order to get attention for his book. Whether or not these positions are sincere, I have no idea. It smells like advertising.
He's got a book. Not it all makes sense, the weird things he's writing. I couldn't understand it before, because none of it made any sense on its own.
It can be both. But the part where he plans his work as marketing is well done...from a marketing standpoint.