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Bing has won that test for my, my girlfriend, and 3/5 of my office mates. I still use Google most of the time out of habit, but I was still surprised by the results.

I'm not saying I'm representative of any particular group, but I don't think the fact that it didn't work for you makes the whole campaign a farce.

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IIRC, they won by suggesting single-word search strings. For very easy searches, Bing slightly edges out Google, but no one cares, because both of them have the thing you're looking for on the first page. For those awful long-tail searches, Bing completely flames out, while Google often does a decent job. For a more interesting test, try describing things as if you know what you're looking for but can't remember the name (movies, products, etc.).

I can only speak for myself and say I was definitely not using single-word search strings. That would be awful uncritical of me.

For "normal" things I ended up slightly leaning towards Bing; for programming and technical searching it was Google by a mile.

Google also wins massively for non-English search terms in my experience.

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