Suppose greek yogurt hadn't taken off in the US & remained a niche product for some health-freaks, then Dannon & Chobani would also throw it down the drain & we'd be none the wiser. The product has taken off in a way no one imagined. At the supermarkets, I see not just athletes but positively obese masses loading up on greek yogurt in some mistaken belief that it can compensate for their other excesses with soda pop & candy. Greek yogurt sells out even after they price it at $6! Clearly, we need an industrial solution to get rid of the byproduct, if we are going to manufacture the damn thing on an industrial scale.